TRADEMARK GUIDELINES

Chippendales USA, L.L.C. provides these guidelines to its licensees and the press with respect to the proper usage of its trademarks. Chippendales’ trademarks are among its most valuable assets. In order to protect the value of its brand, Chippendales requires that these marks be used only in authorized forms and styles.

1. "Chippendales"

The word "Chippendales" is both the name of the company and the trademark or service mark for the goods and services offered by the company.

A. Company Name

When referring to the company that owns the CHIPPENDALES brand, it is unnecessary to use the typographic conventions for trademarks that set them apart from the rest of the text, such as all capital letters or italics.

Correct: I called the Chippendales office.
Correct: I work for Chippendales.

B. Trademark

When using "Chippendales" to refer to the goods and services offered by the company, it is appropriate to use a typographic convention, such as all capital letters, italics, or ^TM, ^SM, or ®, to signify that the term is a trademark. The symbols ^TM and ^SM are abbreviations for "trademark" and "service mark" and are used with common-law (unregistered) marks. The symbol ® identifies a mark that is registered in the United States Patent and Trademark Office.

The brand is CHIPPENDALES, not "Chips" or any other abbreviation.

Incorrect: I was eager to see the Chips show.
Correct: I was eager to see the CHIPPENDALES show.
Correct: I was eager to see the Chippendales show.

There is no such thing as a Chippendale, or a Chippendale dancer, but only a CHIPPENDALES dancer.

Incorrect: The CHIPPENDALE dancer was interviewed.
Incorrect: The CHIPPENDALE was interviewed.
Correct: The CHIPPENDALES dancer was interviewed.

2. Stylized CHIPPENDALES Mark

Chippendales owns a federal registration for the following mark:

When used in its stylized form, the mark should appear in all-black lettering. No other color should be used without Chippendales’ prior approval.

3. Cuffs And Collar Trade Dress

Chippendales owns a federal registration for the famous cuffs and collar costume worn by its dancers (known as "trade dress"). The registration gives Chippendales the exclusive right to use the trade dress in connection with male exotic dancing and related merchandise.

In advertisements and promotional materials using the trade dress, every effort should be made to include a statement in small print at the bottom, as follows:

The Cuffs and Collar trade dress is a registered trademark of Chippendales USA, L.L.C. Unauthorized use of this trade dress is prohibited without the company’s prior written approval.

When the trade dress is used by the company’s licensees, this statement should be modified as follows:

The Cuffs and Collar trade dress is a registered trademark of Chippendales USA, L.L.C. and is used herein pursuant to a license from Chippendales USA, L.L.C. Any unauthorized use of this trade dress is strictly prohibited.

4. THE ULTIMATE GIRLS NIGHT OUT Trademark

Chippendales owns a federal registration for THE ULTIMATE GIRLS NIGHT OUT! service mark for use in connection with live floor shows in nightclubs. It is very important, due to the nature of this mark, that it always be used in the following manner:

The symbol ® must appear above and to the right of the exclamation point.

Correct: THE ULTIMATE GIRLS NIGHT OUT! ®

The mark itself must be used in a distinctive manner to make it stand out from the surrounding text. It should appear in all capital letters, and perhaps in a typeface and size different from headings immediately above and below. If used in text, the mark should be either in all caps, italicized or boldfaced. The mark should never be incorporated into a sentence as an ordinary phrase.

Incorrect: Come enjoy THE ULTIMATE GIRLS NIGHT OUT! ®
Correct: Come enjoy THE ULTIMATE GIRLS NIGHT OUT! ® experience.

Further Information and Permission

For further information about the company, the proper use of its trademarks, or permission to use its trademarks, please contact Kevin Denberg at (516)454-0981, or at Kdenberg@chippendales.com.

© Chippendales USA, L.L.C. 2006